Don’t box me in, I have curves. I don’t fit in convention so don’t judge me. I stand for all women who buck convention. Beauty lies within. I fly my freak flag with pride
— Helen Tite


We are feeling warn down and judged by the fitness, fashion and beauty. The perfection we seek makes us feel less of a woman. Normalise the industry I love and allow all women of all ages and shapes to feel fabulous in the skin they are in. 

We are campaigning with influencers to push back and stop accepting that we have to be a certain flawless outside to be happy. We are encouraging all women to fly their own freak flags that makes us individual and fantastic. 

Stop worrying about scars, hairs, stretch marks, curves, no-curves. Us women need to be celebrating what we stand for and where are hearts are. Any shape. Any size. We are about body positivity and rocking our style. The harsh reality is that we don't fit in. We are breaking the mould. 

SO, what do we do? We address the life span and help women at all ages of their journey. your health is important to us, that includes mental health. Yes we discuss diet but that is to work with your hormones to feel well not always thin. We encourage balance in life and confidence building. We share stories of great women doing amazing things. We help with menopause, coping as a mother, not being a mother, relationships, and the joys of life. We address taboo subjects and stop feeling embarrassed by the way we look. We stake our claim, own our bodies and fly our flags of our own beauty. 

Understanding your body, your natural hormonal shift and giving you confidence to celebrate this great time in a womans' life. 

As we age, the transition with the right knowledge of exercise to nourish the body and mindfulness to sooth the soul should allow this time to feel fantastic.